Bob Lederer RFL Communications, Inc.

Key Examples & Use Cases Of Real-Time Data / RBDR

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May 18, 2022

Today on RBDR: Digital marketing authority Bernard Marr blogged about an array of benefits that businesses can count on from attention to real-time data (versus static and “dated” week- or month-old collected information) and the analytics that should accompany it.

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Bob Lederer RFL Communications, Inc.

Six Common Traits Found In Customer-Centric Cos / RBDR

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Today on RBDR: The description “Customer-Centric company” is coveted by many organizations, but only a select few conduct themselves in a manner that earn them that distinction. Experience futurist Blake Morgan explains in her blog what companies in that exclusive grouping have in common.

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Bob Lederer RFL Communications, Inc.

Retail Media Ecosystems Smooth Data Sharing / RBDR

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January 31, 2022

Today on RBDR: Sharing of consumer data between retailers, brands/advertisers and media (TV,radio, OOH and displays) has been imperfect. However, the rise of Retail Media Networks is radically improving the situation. InfoSum Director of Enterprise Sales, Marty Kahnle, blogged about the situation and the InfoSum RMN. (Link to blog:
https://www.infosum.com/blog/what-is-a-retail-media-ecosystem)

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Bob Lederer RFL Communications, Inc.

The Time Has Come For “Insights Optimization” / RBDR

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July 20, 2021

Today on RBDR: Data science expert Bill Schmarzo originated the phrase, data optimization in 2013. But technology and times have changed the research industry and Schmarzo decrees it’s time for the phrase to evolve into “Insights Optimization.” (Link to Schmarzo’s blog with Insights Optimization details: https://www.datasciencecentral.com/profiles/blogs/it-s-insights-monetization-not-data-monetization)

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Bob Lederer RBDR

Amazon – Walmart Price War Can Obliterate Marketing, MR | RBDR

April 3, 2017. Today on RBDR:

1) Leading internet service providers announce they will not sell their customers’ Internet browsing histories.

2) JPMorgan Chase discovers fewer online programmatic advertising channels changed little on ad impressions or visibility.

3) Amazon and Walmart are about to enter into an all-out price war.

RBDR is sponsored this week by Symmetric Sampling, a division of Decision Analyst, providing sampling services to companies that place a very high value on representative samples, scientific sampling methods, and advanced fraud-detection systems.

Learn more by visiting their website.

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