Bob Lederer RFL Communications, Inc.

Six Common Traits Found In Customer-Centric Cos / RBDR

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Today on RBDR: The description “Customer-Centric company” is coveted by many organizations, but only a select few conduct themselves in a manner that earn them that distinction. Experience futurist Blake Morgan explains in her blog what companies in that exclusive grouping have in common.

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Bob Lederer RFL Communications, Inc.

Retail Media Ecosystems Smooth Data Sharing / RBDR

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January 31, 2022

Today on RBDR: Sharing of consumer data between retailers, brands/advertisers and media (TV,radio, OOH and displays) has been imperfect. However, the rise of Retail Media Networks is radically improving the situation. InfoSum Director of Enterprise Sales, Marty Kahnle, blogged about the situation and the InfoSum RMN. (Link to blog:
https://www.infosum.com/blog/what-is-a-retail-media-ecosystem)

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Bob Lederer RFL Communications, Inc.

Coronavirus A Unifier For Data/Analytics And MR / RBDR

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May 11, 2020

Today on RBDR: Speaking entirely for himself, Johnson & Johnson Vision Head of Insights and Analytics Pavi Gupta suggests a remarkable shift has taken place inside his department since the onset of the Coronavirus. He hopes for permanence – and that other client MR departments will follow a similar course.

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Bob Lederer RFL Communications, Inc.

Disproving Jeff Bezos’ Amazon Echo Market Research Denial / RBDR

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May 20, 2019

Today on RBDR: A re-examination of Amazon CEO Jeff Bezos’ shareholder message that research did not and could not have played any part in development of its biggest innovation, the Echo. Based on some basic logic, that assertion, according to MarketResearch.com, is incomprehensible.

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Bob Lederer RFL Communications, Inc.

Bezos’ Obsessions Explain Amazon’s MR Reliance / RBDR

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April 30, 2019

Today on RBDR: A close look at Amazon founder and CEO Jeff Bezos clearly shows that Amazon is very reliant on traditional and current forms of research. The reason: understanding customers and responding to their needs is all important to Bezos.

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