Bezos Statements Show Amazon’s MR Concentration/ RBDR

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April 17, 2019

Today on RBDR: A closer look at Amazon founder and CEO Jeff Bezos shows indications that when it comes to research–traditional and current forms–he is very reliant on it to understand customers and respond to their needs (which to Bezos is all important).

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Jeff Bezos: Amazon Has Had No Need for MR / RBDR

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April 15, 2019

Today on RBDR: In his 2019 report to shareholders, Amazon founder & CEO Jeff Bezos writes that market research would have had zero relevance to the company’s development of its foremost innovation, Echo, reminiscent of the similar attitude of Steve Jobs with Apple.

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Updates: Nike’s Kaepernick Campaign, Jeff Bezos’ Ode to Intuition | RBDR

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September 21, 2018. Today on RBDR:

Follow-ups on two recent RBDR reports.

  1. How Nike’s new Just do It campaign (featuring Colin Kaepernick) is performing so far.
  2. What Amazon founder, Chairman & CEO Jeff Bezos thinks about the role of intuition in decision-making.

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Researchers Advised to Elevate “Smell” in Emotion MR | RBDR

August 9, 2017. Today on RBDR:

1) Understanding the influence of emotion has become an obsession for some. Apparently, the most important and influential element in emotion is “smell.”

2) Voice-activated search and devices are gaining increased importance on a startling scale, causing a shift in marketing and research to track those marketing changes. Find this original story by clicking here.

RBDR is sponsored this week by Symmetric Sampling, a division of Decision Analyst, providing sampling services to companies that place a very high value on representative samples, scientific sampling methods, and advanced fraud-detection systems.

Learn more by visiting Symmetric’s website.

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Jeff Bezos Advises Launching Marketing Fast | RBDR

June 5, 2017. Today on RBDR:

1) Expert advice about launching marketing initiatives from Jeff Bezos and Scott Gillum makes the point that kicking off the campaign with 70% of the information and insights believed necessary makes more economic sense than moving too slowly.

2) Nester’s seven-year media study shows the ROI for television advertising consistently outperforms digital advertising, print or radio.

RBDR is sponsored this week by Symmetric Sampling, a division of Decision Analyst, providing sampling services to companies that place a very high value on representative samples, scientific sampling methods, and advanced fraud-detection systems.

Learn more at Symmetric’s website.

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