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February 19, 2019

Today on RBDR: Digital MR CEO Michalis Michael notes that small- and middle-sized enterprises are indifferent towards market research. For them, it’s down the list of priorities. And now proponents of social listening are fighting the suggestion that they be part of a company’s insights function because they believe marketers view market research as a dirty word.

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Published by Bob Lederer

Bob Lederer is the President and Publisher of RFL Communications, Inc. Serving the Market Research industry for over 20 years by providing news, insights and commentary, Bob continues to be one of the most prominent voices in the research business, providing a valuable perspective of insight in the multiple mediums he oversees. He is currently looking for opportunities to participate on company boards.

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