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March 28, 2018. Today on RBDR:

With the Cambridge Analytica debacle hopefully behind us (and assuming there are no new embarrassing disclosures), we can speculate about what it will do to research moving forward.

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2 thoughts on “Effect of Cambridge Analytica Scandal On Research | RBDR

  1. Bob, Shame you didnt make reference to the ICC/ESOMAR Code, and other national codes, that most researchers subscribe to, and which clearly do NOT allow this sort of thing to happen?!

    1. Thanks for your comment, Finn. Unfortunately, all of the research industry’s plans and rules won’t stop individuals, who are not necessarily researchers AND who are committed to an end goal. Remember that the ARF Ogilvy Awards honored Cambridge Analytica in 2017 for the very research work they are now vilified for.

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