Bob Lederer RFL Communications, Inc.

McDonald’s $300 Million Bet On Its “Dynamic Yield” Acquisition / RBDR

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May 2, 2019

Today on RBDR: McDonald’s $300 million acquisition of decision logic technology company Dynamic Yield is central to its transition to mass personalization. Its goals: optimize and boost sales by algorithmic data crunching of environmental factors with personal data, plus analysis that leads to McD’s food recommendations, better sales and elimination of waste.

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Bob Lederer RFL Communications, Inc.

McDonald’s $300 Mil Data Bet In “Dynamic Yield” Purchase | RBDR

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April 8, 2019

Today on RBDR: McDonald’s $300 million acquisition of decision logic technology company Dynamic Yield is central to its transition to mass personalization. It is supposed to optimize and boost item sales by algorithmic data crunching of uncontrollable environmental factors with personal data, plus analysis that leads to consumer food recommendations, better sales and elimination of waste.

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Bob Lederer RBDR

Research’s Latest Reproducibility Crisis | RBDR

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August 29, 2018. Today on RBDR:

A new research “reproducibility crisis” is upon us after 21 social science studies conducted between 2010 and 2015 were repeated and only 13 “reproduced” the same results 8 to 12 years later.

Thumbnail image via nature video.

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Bob Lederer RBDR

Effect of Cambridge Analytica Scandal On Research | RBDR

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March 28, 2018. Today on RBDR:

With the Cambridge Analytica debacle hopefully behind us (and assuming there are no new embarrassing disclosures), we can speculate about what it will do to research moving forward.

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