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March 29, 2018. Today on RBDR:

Bob Lederer speaks about the big picture with respect to the goals of the Coalition for Advancing Sample Excellence after its first meeting.

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3 thoughts on “A Report on the New York Data Quality Meeting | RBDR

  1. Please can someone put me in touch with the Coalition for Advancing Sampling Excellence? As long as the industry writes questionnaires that are too long and do not match the frame of reference of respondents, we will continue to turn respondents off to what we do. We also turn them off in our qualitative work, with screeners that go on and on with questions that make no sense. I wrote a book and do training to help solve this problem. I go around helping people and companies that see the light and want to make a difference. I would like to see what the Coalition for Advancing Sample Excellence is doing. Maybe they will want some help. Best, David

  2. Bob, I totally agree with your comments on the importance of sample. It may interest you to know that before Lou Harris died a year or two back, he told Mark Schulman that Survey Research was “Dead”, because there were no longer true random samples and cooperation rates were too low to be representative. I don’t know if it is that bad, but good samples are the life-blood or research and without it we are all lost.
    Happy Passover and Easter to all my research colleagues!

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