August 29, 2017. Today on RBDR:

1) A Horwitz Research study shows the viewers of streamed shows are more focused and engaged than with regular TV shows because of the control they have over the content.

2) A Realeyes project for Mars Inc. demonstrates that facial reactions can predict sales lift with enormous accuracy.

3) An Inneractive mobile trends study, involving 800 million unique monthly users around the world and 2.5 million ad requests every minute, measured a 170% increase in demand for geolocation-based data.

RBDR is sponsored this week by RFL Client Consulting, the new service designed to deliver state-of-the-art, unique services such as PR guidance for NP & Service launches, facilitation on your behalf with your procurement department and MR Agency selection. Using experiences and the expertise collected from over 300 client research and 1,000 research agency organizations over 23-plus years, RFL Client Consulting is ready to boost a client or MR agency’s effectiveness and efficiency.

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