It’s Not the Time To Lose Touch With Customers / RBDR

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————————————————————-April 7, 2020

Today on RBDR: Horowitz Research SVP Adriana Waterston is first in line to take up the issue of whether the research industry at this point in time should back off from doing research — or search for tasks.

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Facial Emotion for Advertising Can Predict Sales Lift | RBDR

August 29, 2017. Today on RBDR:

1) A Horwitz Research study shows the viewers of streamed shows are more focused and engaged than with regular TV shows because of the control they have over the content.

2) A Realeyes project for Mars Inc. demonstrates that facial reactions can predict sales lift with enormous accuracy.

3) An Inneractive mobile trends study, involving 800 million unique monthly users around the world and 2.5 million ad requests every minute, measured a 170% increase in demand for geolocation-based data.

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