Bob Lederer RBDR

New Metric to Measure Ad Campaign Effectiveness | RBDR

August 31, 2017. Today on RBDR:

Joel Rubinson of Rubinson Partners presents a commentary about a newly identified metric that he says can help advertisers and researchers measure the effectiveness of their advertising campaign. Additionally, read Joel Rubinson’s blog posting on the matter by clicking here.

RBDR is sponsored this week by RFL Client Consulting, the new service designed to deliver state-of-the-art, unique services such as PR guidance for NP & Service launches, facilitation on your behalf with your procurement department and MR Agency selection. Using experiences and the expertise collected from over 300 client research and 1,000 research agency organizations over 23-plus years, RFL Client Consulting is ready to boost a client or MR agency’s effectiveness and efficiency.

For details on how RFL Client Consulting can help, please click here.

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Bob Lederer RBDR

Why Insurance Companies Have Worse Data Problems | RBDR

August 30, 2017. Today on RBDR:

The International Institute for Analytics’ recent report called the insurance industry’s use and handling of data the least mature of 12 vertical markets. The issue is integrating and making sense of those data.

RBDR is sponsored this week by RFL Client Consulting, the new service designed to deliver state-of-the-art, unique services such as PR guidance for NP & Service launches, facilitation on your behalf with your procurement department and MR Agency selection. Using experiences and the expertise collected from over 300 client research and 1,000 research agency organizations over 23-plus years, RFL Client Consulting is ready to boost a client or MR agency’s effectiveness and efficiency.

For details on how RFL Client Consulting can help, please click here.

No need to spend time “searching” for today’s RBDR video. Subscribe to receive a FREE, personal email as soon as the new RBDR is uploaded. Click here.

Bob Lederer RBDR

Facial Emotion for Advertising Can Predict Sales Lift | RBDR

August 29, 2017. Today on RBDR:

1) A Horwitz Research study shows the viewers of streamed shows are more focused and engaged than with regular TV shows because of the control they have over the content.

2) A Realeyes project for Mars Inc. demonstrates that facial reactions can predict sales lift with enormous accuracy.

3) An Inneractive mobile trends study, involving 800 million unique monthly users around the world and 2.5 million ad requests every minute, measured a 170% increase in demand for geolocation-based data.

RBDR is sponsored this week by RFL Client Consulting, the new service designed to deliver state-of-the-art, unique services such as PR guidance for NP & Service launches, facilitation on your behalf with your procurement department and MR Agency selection. Using experiences and the expertise collected from over 300 client research and 1,000 research agency organizations over 23-plus years, RFL Client Consulting is ready to boost a client or MR agency’s effectiveness and efficiency.

For details on how RFL Client Consulting can help, please click here.

No need to spend time “searching” for today’s RBDR video. Subscribe to receive a FREE, personal email as soon as the new RBDR is uploaded. Click here.

Bob Lederer RBDR

Kantar 1st-Half 2017 Sales Under Water | RBDR

August 28, 2017. Today on RBDR:

1) WPP reports that Kantar’s Q2 revenues fell 4.6% – a worrisome, frightening, potential portent of bad things ahead for the whole industry.

2) The U.S. Supreme Court agrees to hear Carpenter V. United States, which could resolve whether cell phone location data is privacy protected.

RBDR is sponsored this week by RFL Client Consulting, the new service designed to enhance and improve the standing of client research/insights as well as research agencies. Using experiences and the expertise collected from over 300 client research and 1,000 research agency organizations over 23-plus years, RFL Client Consulting is ready to boost their effectiveness and efficiency.

For details on how RFL Client Consulting can help, please click here.

No need to spend time “searching” for today’s RBDR video. Subscribe to receive a FREE, personal email as soon as the new RBDR is uploaded. Click here.

Bob Lederer RBDR

What Many Companies are Missing: Buyer-Centricity | RBDR

August 24, 2017. Today on RBDR:

1) UBMobile’s new “Gesture-Based Surveys” platform is specifically geared to provide enhancements on all the favorite new mobile survey capabilities.

2) Buyer Personas’ founder Tony Zambito discusses what a multitude of companies should pursue: concentration on buyer-centricity’s underutilized research components.

3) Recommended booklet reading material: “An Inside Look – Adapting to the Digital Brand Landscape Using Research.” Download your copy by clicking here.

RBDR is sponsored this week by RFL Client Consulting, the new service designed to enhance and improve the standing of client research/insights as well as research agencies. Using experiences and the expertise collected from over 300 client research and 1,000 research agency organizations over 23-plus years, RFL Client Consulting is ready to boost their effectiveness and efficiency.

For details on how RFL Client Consulting can help, please click here.

No need to spend time “searching” for today’s RBDR video. Subscribe to receive a FREE, personal email as soon as the new RBDR is uploaded. Click here.