Bob Lederer RBDR

NBC Olympics TV Metrics vs Nielsen Media | RBDR

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February 19, 2018. Today on RBDR:

NBC has created “total audience delivery,” or TAD, to provide viewing metrics for 2018 Korea Olympics TV coverage on the network, its numerous cable channels and digital viewing. It went its own way without Nielsen, which has its own ideas about improving TV viewer measurement as new viewing choices continue to emerge at high speed. Why NBC and Nielsen both deserve credit for the directions they have taken.

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Bob Lederer RBDR

Facial Emotion for Advertising Can Predict Sales Lift | RBDR

August 29, 2017. Today on RBDR:

1) A Horwitz Research study shows the viewers of streamed shows are more focused and engaged than with regular TV shows because of the control they have over the content.

2) A Realeyes project for Mars Inc. demonstrates that facial reactions can predict sales lift with enormous accuracy.

3) An Inneractive mobile trends study, involving 800 million unique monthly users around the world and 2.5 million ad requests every minute, measured a 170% increase in demand for geolocation-based data.

RBDR is sponsored this week by RFL Client Consulting, the new service designed to deliver state-of-the-art, unique services such as PR guidance for NP & Service launches, facilitation on your behalf with your procurement department and MR Agency selection. Using experiences and the expertise collected from over 300 client research and 1,000 research agency organizations over 23-plus years, RFL Client Consulting is ready to boost a client or MR agency’s effectiveness and efficiency.

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Bob Lederer RBDR

Twitter’s internal 2nd screen study. Is mobile becoming “1st Screen”? (RBDR 4.16.2015)

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Today on RBDR:
1) Twitter shares some key interaction insights with television viewing, notably that there is significantly better engagement.
2) MIPTV meeting in Cannes last weekend emphasizes the growing dominance of mobile in television viewing.
3) Paley Center for Media meeting in Los Angeles points out Nielsen’s current inability to collect TV viewing on PCs, tablets, laptops and similar non-TV vehicles.
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