Bob Lederer RFL Communications, Inc.

Marketing and Sales Tips for MR Firms During Covid-19 / RBDR

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July 2, 2020

Today on RBDR: Harpeth Media founder and President Steve Henke helps market research firms establish and implement marketing & sales programs. He provides worthwhile tips for his usual client base in dealing with MR agencies during the pandemic.

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Bob Lederer RFL Communications, Inc.

RFL’s 2019 Report on Top 50 Research Organizations Worldwide

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October 2, 2019

Today’s RBDR: Details from the RFL 2019 Global Top 50 Research Organizations (GT50): the types of companies and several of the companies themselves. A copy of the report is available in exchange for a Patreon sponsorship with RBDR.

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Bob Lederer RFL Communications, Inc.

RFL Top 50 Research Organizations For 2019 / RBDR

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August 8, 2019

Today on RBDR: Details from RFL’s published 2019 RFL Global Top 50 Research Organizations ranking: the types of companies and several of the companies themselves. A copy of the report is available for free by emailing a request to RFLBob@Gmail.com.

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Bob Lederer RBDR

Dramatic, Evolutionary Change to Hit Client, Agency MR | RBDR

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February 21, 2018. Today on RBDR:

Vision Critical CEO Scott Miller blogs about how businesses transforming their marketing into an entirely customer focus is changing research. He notes several major and positive data usage alterations by brands–and reaches important client research department and research agency conclusions about what is ahead.

RBDR is sponsored this week by RFL Client Consulting, the new service designed to deliver state-of-the-art, unique services such as PR guidance for NP & Service launches, facilitation on your behalf with your procurement department and MR Agency selection. Using experiences and the expertise collected from over 300 client research organizations and thousands of research agency organizations over 24 years, RFL Client Consulting is ready to boost a client or MR agency’s effectiveness and efficiency.

For details on how RFL Client Consulting can help, please click here.

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Bob Lederer RBDR

Things Research Can Be Thankful for: Our People | RBDR

December 12, 2017. Today on RBDR:

RBDR host Bob Lederer continues his observations about things for research to be most thankful for. Today: the people who work in our industry.

This week’s RBDR is sponsored by RFL Video Testimonials, bringing a research agency/vendor’s happy, loyal customers and their experiences to life. Multiple versions of a highly loyal and appreciative customer’s video testimonials on your website can build your revenues and profits. It also builds perceptions about your products and services from an “AWARENESS” level to “CONSIDERATION” and to the ultimate goal, ADVOCACY.”

To view snippets from a sample Video Testimonial, please visit our main page and our publications page.

For details on how we can prepare an RFL Video Testimonial please click here.

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