Divided FL election poll data. Consumers don’t understand personal data’s use. (RBDR 10.04.2016)

RFL Associate Editor Chris Clow is sitting in today for an under-the-weather Bob Lederer.

Today on RBDR:

1) What happened when one pollster shared their raw data about the Florida election with four other pollsters? They did not reach the same numerical and sometimes other conclusions.

2) The seriousness of consumer privacy concerns is turned upside down by a poll that shows 92% don’t understand how their data is used by businesses.

RBDR is sponsored by Nuance, offering multi-language verbatim coding services to quantify the meaning of open-ended answers. Read Nuance’s article on “Tips for Choosing A Coding Partner” by clicking here.

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