John Burshek on MR’s appeal to college students. (RBDR 10.03.2016)

Today on RBDR:

Burshek Research & Consulting conducted an omnibus study for 5,000 college students that added RBDR’s question about collegians’ interests in market research careers. The study data was remarkably positive; the analysis of those results was less so.

RBDR is sponsored by Nuance, offering multi-language verbatim coding services to quantify the meaning of open-ended answers. Read Nuance’s article on “Tips for Choosing A Coding Partner” by clicking here.

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