Striking New Customer Costs; Analytics Don’t Deliver For CMOs / RBDR

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August 30, 2022

Today on RBDR: Two studies merit your attention. One, the cost of retailers acquiring new customers has spiraled upward by 222% since 2014. Second, CMOs are not receiving the information, insights and actionability they’ve expected from their company’s analytics.

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Gartner Marketing Predictions Foresee More Of Same / RBDR

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entertaining? Help maintain and continue our video based on what you can afford (e.g., $5 or $10 for an individual, perhaps $25 to $50 from a business per
month). Visit Patreon.com/RBDR.

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January 5, 2022

Today on RBDR: Gartner is out with marketing predictions for just over the horizon (2023 – 2026), touching upon consumer opt-outs for their privacy,television advertising allocation shifts and other digital areas of note.

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Ikea Cedes Customer Data Control to Consumers / RBDR

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February 26, 2020

Today on RBDR: Ikea is following the lead of two earlier clothier companies in voluntarily ceding near-total control of customer data to the consumers who Ikea has collected data from.

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CCPA Launches, But Unclear For Researchers / RBDR

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January 6, 2020

Today on RBDR: As the heralded California Consumer Privacy Act takes effect, the state’s Attorney General, Xavier Becerra, is not making it easy for any organization – research or otherwise – to comply by failing to make suggested clarifications as to what constitutes compliance.

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Prepared for California Consumer Privacy Act? / RBDR

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December 19, 2019

Today on RBDR: Europe’s 2019 inauguration of GDPR, regulating personal data protection and privacy for citizens of the European Union, is being followed up by America’s most populated state. Attorney Stuart Pardau, an outside counsel to the Insights Association, explains what researchers need to consider when “CCPA” takes effect January 1.

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