Procter and Gamble’s Kirti Singh Tells ANA What It Needs From Research | RBDR

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February 18, 2019

Today on RBDR: In a revisit to RBDR’s November 7, 2018 report, Procter & Gamble Chief Analytics and Insight Officer Kirti Singh tells the annual ANA conference what his company expects and needs from providers of its research.

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Commentary: Protecting U.S. Consumer Privacy / RBDR

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February 5, 2019.

Today on RBDR: Bob Lederer’s commentary asks who is overseeing businesses’ behavior with respect to consumer privacy. The American government is essentially standing on the sidelines and allowing Apple, Facebook, Google and the like to control and sanction the behavior of companies in the space as they collect personal data.

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P&G Tells All: What It Needs From Research | RBDR

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November 7, 2018. Today on RBDR:

Procter & Gamble Chief Analytics and Insight Officer, Kirti Singh, told the annual ANA conference what his company expects and needs from providers of its research.

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Research’s Out-of-Control “Consumer” Problem | RBDR

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January 25, 2018. Today on RBDR:

Change in market research is shifting from a focus on technology and methodology and towards the core issue of empowered consumers – how to reach them and what we can discern about individuals who opt out of research, tracking and who use ad blockers.

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Hello MR World: What’s Ahead in 2018 | RBDR

January 2, 2018. Today on RBDR:

RBDR host Bob Lederer presents some heady thoughts about what we can or should expect in market research in 2018.

RBDR is sponsored this week by RFL Client Consulting, the new service designed to deliver state-of-the-art, unique services such as PR guidance for NP & Service launches, facilitation on your behalf with your procurement department and MR Agency selection. Using experiences and the expertise collected from over 300 client research organizations and thousands of research agency organizations over 24 years, RFL Client Consulting is ready to boost a client or MR agency’s effectiveness and efficiency.

For details on how RFL Client Consulting can help, please click here.

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