Bob Lederer RBDR

MR elevated to P&G’s 3 Key Business Components | RBDR

May 8, 2017. Today on RBDR:

1) Eric Horvitz, the new head of Microsoft Research, discusses his obsession with artificial intelligence and its most prominent place in new research initiatives. Read the original feature by clicking here.
2) Procter & Gamble’s disappointing third quarter financial results prompted its CFO to reveal new business plans to Wall Street analysts. “Market Research” is one of the three key elements of the plan, dubbed “Irresistible Superiority.
3) OdinText text analysis of France’s presidential vote points to the possibility of populist Marine Le Pen’s election in spite of polls showing centrist candidate Emmanuel Macron far ahead.

RBDR is sponsored by Nuance, offering multi-language verbatim coding services to quantify the meaning of open-ended answers.
Read Nuance’s article on “Tips for Choosing A Coding Partner” by visiting here.

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Bob Lederer RBDR

Divided FL election poll data. Consumers don’t understand personal data’s use. (RBDR 10.04.2016)

RFL Associate Editor Chris Clow is sitting in today for an under-the-weather Bob Lederer.

Today on RBDR:

1) What happened when one pollster shared their raw data about the Florida election with four other pollsters? They did not reach the same numerical and sometimes other conclusions.

2) The seriousness of consumer privacy concerns is turned upside down by a poll that shows 92% don’t understand how their data is used by businesses.

RBDR is sponsored by Nuance, offering multi-language verbatim coding services to quantify the meaning of open-ended answers. Read Nuance’s article on “Tips for Choosing A Coding Partner” by clicking here.

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Bob Lederer RBDR

The changing future of panels. Microsoft Research streamlining goods and services. (RBDR 01.27.2016)

Today on RBDR:

1) The future of panels, as outlined and described by GMI Lightspeed SVP Frank Kelly, does not look like today’s options.

2) Microsoft tells its Microsoft Research division to funnel its outstanding R&D into faster-delivered commercial products and services.

RBDR is sponsored by L&E Research, where recruiting is their passion. Quality respondents plus quality information. It’s that simple.

Visit their website, and check out its post about how to find and put together all the elements to go into gaining a clear picture for researchers of “the whole truth.” Find the direct link here.

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  • Note: We are aware that the time stamp of today’s video erroneously shows tomorrow’s date, and apologize for the error.
Bob Lederer RBDR

Government interest in Facebook. Microsoft launches Project Oxford. (RBDR 11.17.2015)

Today on RBDR:

1) Facebook updates its number of requests from governments during the first half of 2015.

2) Microsoft Research officially releases its emotion API capabilities for developer testing.

Sponsored by Research Now, recognized industry thought leaders for online sample, unique methodologies, quality deliverables and effective use of technology.

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Bob Lederer RBDR

Microsoft: lot to be learned from non-probabilistic polling, prediction games. (RBDR 1.7.2015)

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Sponsored by Nuance, offering multi-language verbatim coding services to help companies quantify the meaning of open-ended answers. Nuance, a Decision Analyst company.

To find out more about Nuance: http://www.nuancecoding.com

Today on RBDR: A discussion with Microsoft Research’s David Rothschild about non-probabilistic polling and related research modes as means of improving the research craft.