Today on RBDR:

1) Microsoft has purchased the social media network for professionals, LinkedIn, for $26.2 billion. What social media deal could come next?

2) Nielsen Consumer Neuroscience introduces Video Ad Explorer, which is said to provide advertisers with a new research tool from which to develop more powerful and effective advertising.

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Published by Bob Lederer

Bob Lederer is the President and Publisher of RFL Communications, Inc. Serving the Market Research industry for over 20 years by providing news, insights and commentary, Bob continues to be one of the most prominent voices in the research business, providing a valuable perspective of insight in the multiple mediums he oversees. He is currently looking for opportunities to participate on company boards.

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