Covid Marketing Changes: Some Ordinary, One Shocking / RBDR

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November 16, 2021

Today on RBDR: A glimpse at what is happening with marketing can be summed up as a shift of CMO responsibilities to individuals with slightly different titles, but also the scary thought of deep cuts in marketing budgets.

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Zoom Use Exploded Along With Security, Privacy Concerns / RBDR

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August 31, 2020

Today on RBDR: With the onset of the Coronavirus, one of the biggest benefactors from research industry use is Zoom. Throughout 2020, Zoom has gained 300 million daily users while continually (and quietly) been charged with breaches of security and privacy.

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Annual Burtch Works MR Study Shows Rising Salaries / RBDR

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January 9, 2019

Today on RBDR: Burtch Works’ sixth annual marketing research salary study demonstrates spirited activity in client research departments’ battle for research talent. (Link to get your copy of this report: https://www.burtchworks.com/wp-content/uploads/2018/12/Burtch-Works-Study_MR-2018.pdf)

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Microsoft buys LinkedIn. Nielsen Neuroscience adds Video Ad Explorer. (RBDR 06.15.2016)

Today on RBDR:

1) Microsoft has purchased the social media network for professionals, LinkedIn, for $26.2 billion. What social media deal could come next?

2) Nielsen Consumer Neuroscience introduces Video Ad Explorer, which is said to provide advertisers with a new research tool from which to develop more powerful and effective advertising.

RBDR is sponsored by Q-Oasis, a self-service marketing research solution for professionals. Q-Oasis is the only platform that delivers industrial-strength, easy-to-use, unrestricted survey building blocks for free and is powered by 22-year industry expert Socratic Technologies.

For more information, visit their website.

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Cambiar survey highlights MR developments. Facebook’s legal struggles with data. (RBDR 10.29.2015)

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Today on RBDR:

1) Cambiar’s 4th Annual Future of Research Survey tells some important things about the state of client research departments.

2) An overview of Facebook’s good and potentially bad legal experiences this week.

RBDR is sponsored by 20/20 Research, helping you do better research.

Visit 20/20’s website to see their articles and case studies, in order to maintain and upgrade your knowledge of which of the newest research innovations will work best for you, your research business and your research department.

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