Bob Lederer RFL Communications, Inc.

Two Studies Reveal Virtual Meeting Shortcomings / RBDR

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May 4, 2022

Today on RBDR: The latest revealed Covid phenomena are negatives from use of virtual meetings (Zoom and Microsoft Team). In two studies, workers claim virtual meetings aren’t as productive as traditional in-person gatherings. (Links to the studies: From Kantar: https://mma.prnewswire.com/media/1803667/Kantar_Research_Infographic.pdf?p=pdf From “Nature”: https://www.nature.com/articles/s41586-022-04643-y)

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Bob Lederer RFL Communications, Inc.

Covid Marketing Changes: Some Ordinary, One Shocking / RBDR

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November 16, 2021

Today on RBDR: A glimpse at what is happening with marketing can be summed up as a shift of CMO responsibilities to individuals with slightly different titles, but also the scary thought of deep cuts in marketing budgets.

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Bob Lederer RFL Communications, Inc.

Zoom Use Exploded Along With Security, Privacy Concerns / RBDR

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August 31, 2020

Today on RBDR: With the onset of the Coronavirus, one of the biggest benefactors from research industry use is Zoom. Throughout 2020, Zoom has gained 300 million daily users while continually (and quietly) been charged with breaches of security and privacy.

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Bob Lederer RBDR

Annual Burtch Works MR Study Shows Rising Salaries / RBDR

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January 9, 2019

Today on RBDR: Burtch Works’ sixth annual marketing research salary study demonstrates spirited activity in client research departments’ battle for research talent. (Link to get your copy of this report: https://www.burtchworks.com/wp-content/uploads/2018/12/Burtch-Works-Study_MR-2018.pdf)

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Bob Lederer RBDR

Microsoft buys LinkedIn. Nielsen Neuroscience adds Video Ad Explorer. (RBDR 06.15.2016)

Today on RBDR:

1) Microsoft has purchased the social media network for professionals, LinkedIn, for $26.2 billion. What social media deal could come next?

2) Nielsen Consumer Neuroscience introduces Video Ad Explorer, which is said to provide advertisers with a new research tool from which to develop more powerful and effective advertising.

RBDR is sponsored by Q-Oasis, a self-service marketing research solution for professionals. Q-Oasis is the only platform that delivers industrial-strength, easy-to-use, unrestricted survey building blocks for free and is powered by 22-year industry expert Socratic Technologies.

For more information, visit their website.

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