Big Data NOT MR’s enemy. Nikki Lavoie’s ESOMAR Review. (RBDR 9/15/2014)

Sponsored by Nuance, offering multi-language verbatim coding services to help companies quantify the meaning of open-ended answers. Nuance, a Decision Analyst company.

To find out more about Nuance: http://www.nuancecoding.com

Today: 1) All the hullabaloo about Big Data does not mean its full-scale use threatens market research. Business2Community.com’s Andrew Dalglish points to four things MR does not need to worry about from Big data. 2) MindSpark Lab Research International LLC’s Nikki Lavoie shares her impressions about the best presentations made at the 67th Annual ESOMAR Congress.

We want to hear from you

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Enter your email address to follow this blog and receive notifications of new posts by email.

Join 2,705 other followers

%d bloggers like this: