Big Data NOT MR’s enemy. Nikki Lavoie’s ESOMAR Review. (RBDR 9/15/2014)

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Today: 1) All the hullabaloo about Big Data does not mean its full-scale use threatens market research.’s Andrew Dalglish points to four things MR does not need to worry about from Big data. 2) MindSpark Lab Research International LLC’s Nikki Lavoie shares her impressions about the best presentations made at the 67th Annual ESOMAR Congress.

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