Bob Lederer RBDR

How Big Data Can Change the Way Students Go to College | RBDR

December 1, 2016. Today on RBDR:

1) Big Data is being used by colleges and universities to better understand how prospective students might fit in their institutions, but Big Data can also simplify and strengthen high school students’ interest in and ability to discover where they should enroll to study their interests.

2) Online communities are gaining proponents and uses, including for an advocate/brand promoter situation.

RBDR is sponsored this week by Toluna, a leading digital insights provider that provides a suite of Experience Measurement solutions. Toluna works with one of the largest US-based retail organizations to measure in-store customer satisfaction, loyalty and advocacy via a dedicated CEM reporting system.

Register for a Toluna CEM-themed webinar today and learn how a #1 retailer drives top-line business results with Toluna: click here!

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Bob Lederer RBDR

Big Data NOT MR’s enemy. Nikki Lavoie’s ESOMAR Review. (RBDR 9/15/2014)

Sponsored by Nuance, offering multi-language verbatim coding services to help companies quantify the meaning of open-ended answers. Nuance, a Decision Analyst company.

To find out more about Nuance: http://www.nuancecoding.com

Today: 1) All the hullabaloo about Big Data does not mean its full-scale use threatens market research. Business2Community.com’s Andrew Dalglish points to four things MR does not need to worry about from Big data. 2) MindSpark Lab Research International LLC’s Nikki Lavoie shares her impressions about the best presentations made at the 67th Annual ESOMAR Congress.

Bob Lederer RBDR

B2B cos. knowingly misapplying insights. Top uses of text analytics. (RBDR 9/11/2014)

RBDR is sponsored by Socratic Technologies, whose proprietary tools and methodologies handle marketing complexities so the you can make more confident business decisions.

Visit http://www.sotech.com for a glimpse at research ingenuity, quality and consistency.

Today on RBDR: 1) B2B companies are, bizarrely, misusing a lot of their available insights in trying to do business with their customers. 2) A questionnaire with users of text analytics shows a one top-heavy use of the information. 3) Google public meetings throughout Europe interact with consumers about compliance with EU court mandates about privacy.

Bob Lederer RBDR

Inside Research folds. ESOMAR: MR sales up 2.8%. Cos need Chief Mktg Technologist (RBDR 9/10/2014)

RBDR is sponsored by Socratic Technologies, whose proprietary tools and methodologies handle marketing complexities so the you can make more confident business decisions.

Visit http://www.sotech.com for a glimpse at research ingenuity, quality and consistency.

Today on RBDR: 1) Inside Research Editor Larry Gold has announced that the September 2014 issue, mailed Friday September 5, is the publication’s last. 2) ESOMAR releases its 2013 global MR revenue report. 3) Businesses are looking for and hiring marketers with IT understanding to fill the Chief Marketing Technologist role. 4) Another career market researcher is seeking to become Mayor in his town, Larry King Solomon in Union, OH.

Bob Lederer RBDR

How NPs can perform better. 4 emotions that drive content (RBDR 9/9/2014)

RBDR is sponsored by Socratic Technologies, whose proprietary tools and methodologies handle marketing complexities so the you can make more confident business decisions.

Visit http://www.sotech.com for a glimpse at research ingenuity, quality and consistency.

Today on RBDR: 1) Ivey Business School Marketing Professor Niraj Dawar explains the role of the Cognitive Economy Principle with respect to new product acceptance by consumers. (http://businesstoday.intoday.in/story/competitive-battles-among-brands-coca-cola-pepsi-marketing/1/210030.html)
2) SocialBarrel.com’s Kimberly Grimms explains the four top emotions that successfully drive content. (https://thesocialmailman.uberflip.com/h/i/22841023-4-emotional-drivers-for-a-successful-content)