Sponsored by Socratic Technologies (http://www.sotech.com), whose proprietary tools and methodologies tackle marketing complexities so the you can make more confident business decisions.

Today: 1) NBCUniversal’s “other” research during its coverage of the Sochi Winter Olympics involved pilot tests of two Nielsen capabilities to capture consumer exposure to several national TV campaigns and to measure mobile viewing. 2) Brand engagement controversy differences are about what should be measured. BrandKeys founder & President Robert Passikoff shared his points of view.

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