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February 20, 2020
Today on RBDR: Reasons why avid sports fans engage have drastically changed – and continue to do so. New insights in a Sports Innovation Lab study, “A New Age of Sports,” deserves the attention of researchers and marketers. (Link to this study: https://assets.ctfassets.net/40abn7j4v349/5wzBHG8xBbWwIhnzwpWeNb/f555932e1a0968fd3a586811330fd97e/_The_Fluid_Fan_is_Here__-_Sports_Innovation_Lab.pdf)
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