“Augmented Reality” Metrics: Immersion & Engagement / RBDR

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January 24, 2022

Today on RBDR: Augmented Reality is not brand new (it first appeared in the 1950s), however, its 2022 metrics – immersion and engagement – have gained research’s attention, leading to increasing interest, concentration and implementation.

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GMIFY Claims To Attract “Game Player” Respondents / RBDR

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August 2, 2021

Today on RBDR: As gamification in research evolves and quietly gains acceptance, GMIFY delivers a key, new contribution. Its founder, Michael Rosenberg, claims a highly unusual benefit: attracting “game players” vs everyday research respondents.

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New “Engagement” Interpretation In Sports Fan Study / RBDR

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February 20, 2020

Today on RBDR: Reasons why avid sports fans engage have drastically changed – and continue to do so. New insights in a Sports Innovation Lab study, “A New Age of Sports,” deserves the attention of researchers and marketers. (Link to this study: https://assets.ctfassets.net/40abn7j4v349/5wzBHG8xBbWwIhnzwpWeNb/f555932e1a0968fd3a586811330fd97e/_The_Fluid_Fan_is_Here__-_Sports_Innovation_Lab.pdf)

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Engagement Metrics Centered On Retention and Loyalty / RBDR

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July 17, 2019

Today on RBDR: Three metrics stand out in assessing a company’s success with engagement: Share of Wallet, Customer Stickiness and Customer Lifetime Value. That is according to the Institute for the Future. (Link to blog: https://visionedgemarketing.com/marketing-metrics-engagement-economy/)

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Social Media Pushing for Shift to Sales Metrics | RBDR

October 18, 2017. Today on RBDR:

Facebook COO Sheryl Sandberg tells Wall Street analysts that the company is trying to move client measurement metrics away from “proxy metrics” and towards “sales metrics.” We detail the real challenges Facebook and its peers face if they want to successfully implement that change.

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RBDR is sponsored this week by RFL Client Consulting. Using experiences and the expertise collected from over 300 client research organizations and thousands of research agency organizations over 24 years, RFL Client Consulting is ready to boost a client or MR agency’s effectiveness and efficiency.

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