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Today on RBDR: Integrating POS data and panel data has become important to brand marketing, combining in-store sales data with consumer data for superior insights and knowledge. However, that integration process is not straightforward or workable with just any POS and Panel data. (https://files.constantcontact.com/ce4b6644201/9c79fa3f-0f5f-4d42-be2f-3d122c168297.pdf)
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