Bob Lederer RFL Communications, Inc.

Danger In Forced POS And Panel Data Integration / RBDR

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Today on RBDR: Integrating POS data and panel data has become important to brand marketing, combining in-store sales data with consumer data for superior insights and knowledge. However, that integration process is not straightforward or workable with just any POS and Panel data. (https://files.constantcontact.com/ce4b6644201/9c79fa3f-0f5f-4d42-be2f-3d122c168297.pdf)

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Bob Lederer RBDR

TV Sales Metrics Need Measure “Persuadables” | RBDR

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February 22, 2018. Today on RBDR:

Data ImpacX Founder Joan Fitzgerald blogs that TV ad sellers don’t receive the proper credit for their sales impact. She suggests a new TV sales metric — persuadables.

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