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January 17, 2019

Today on RBDR: Shopper Stories, a website which features a trove of tales, interviews, research and information that bring marketing theories to life, suggests forming a “Shopper” metric. Easier said than done.

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Published by Bob Lederer

Bob Lederer is the President and Publisher of RFL Communications, Inc. Serving the Market Research industry for over 20 years by providing news, insights and commentary, Bob continues to be one of the most prominent voices in the research business, providing a valuable perspective of insight in the multiple mediums he oversees. He is currently looking for opportunities to participate on company boards.

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