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December 11, 2018.

Today on RBDR: The Payless discount show chain opened a faux luxury shoe boutique, where it sold $20 shoes for $200 to $600 a piece. Shoppers who forked over that money will be spotlighted in an upcoming cable TV campaign to make the point that Payless is a great place to buy quality shoes at bargain prices.

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Published by Bob Lederer

Bob Lederer is the President and Publisher of RFL Communications, Inc. Serving the Market Research industry for over 20 years by providing news, insights and commentary, Bob continues to be one of the most prominent voices in the research business, providing a valuable perspective of insight in the multiple mediums he oversees. He is currently looking for opportunities to participate on company boards.

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