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September 6, 2018. Today on RBDR:
Prophet Chairman David Aaker continues his comments on “Signature Stories,” this time concerning possible “overload” that can occur in research storytelling.
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Bob Lederer is the President and Publisher of RFL Communications, Inc. Serving the Market Research industry for over 20 years by providing news, insights and commentary, Bob continues to be one of the most prominent voices in the research business, providing a valuable perspective of insight in the multiple mediums he oversees. He is currently looking for opportunities to participate on company boards.
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