November 30, 2017. Today on RBDR:

RBDR host Bob Lederer discusses an unspoken, but immensely serious problem that is eviscerating the Market Research industry: the “Client’s Crisis of Confidence.”

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One thought on “MR’s Unspoken Client Crisis of Confidence | RBDR

  1. The best confidence builder I know for researchers: knowing the business well enough to have easy conversations with internal clients about the business impact… the RoI… from investing in research. If research doesn’t make money, it IS a staff function.

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