November 8, 2017. Today on RBDR:

The largest client research departments are spending less on traditional research. A new trend may be emerging among small client research departments: opting to use DIY rather than trusted outside suppliers.

RBDR is sponsored this week by RFL Client Consulting, the new service designed to deliver state-of-the-art, unique services such as PR guidance for NP & Service launches, facilitation on your behalf with your procurement department and MR Agency selection. Using experiences and the expertise collected from over 300 client research organizations and thousands of research agency organizations over 24 years, RFL Client Consulting is ready to boost a client or MR agency’s effectiveness and efficiency.

For details on how RFL Client Consulting can help, please click here.

No need to spend time “searching” for today’s RBDR video. Subscribe to receive a FREE, personal email as soon as the new RBDR is uploaded. Click here.

One thought on “DIY a New Trend for Small Client MR Departments | RBDR

  1. Hi Bob.

    Good commentary and I have certainly seen the effects that the large client MR dept. shared with you … lots more DIY.

    Let me share another observation. We believe a lot of businesses are flush with cash, but are sitting on the sidelines right now in terms of external spend on MR (and any sort of professional consulting). I think they’re waiting to see if the “Trump rally” is real, and they are waiting to see if the GOP tax bill becomes a reality before year end. Our business is fine, but jobs are smaller versus what we have seen in prior years (especially versus 2013 – 2014). Related to all this, we did notice in the last two years of the Obama administration businesses taking a more wait and see approach to MR.

    Just some humble thoughts.

    Thanks for your daily updates.

We want to hear from you

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s