Qualtrics: Documenting AI’s Widespread MR Impact | RBDR

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April 24, 2019

Today on RBDR: Artificial Intelligence has gained more of a foothold inside corporate research/insights functions than any other company departments. AI’s impact is so deep and expansive with research that Qualtrics execs in North America and Europe decided to blog “10 Ways AI Can Help Market Researchers Succeed” five months apart.

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Bob Lederer’s Year-End 2018 Research Thoughts / RBDR

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January 23, 2019

Today on RBDR: Due to IT complications, we here at RFL Communications needed to make a last-second substitution for today’s planned RBDR video. RBDR producer Bob Lederer reviewed 2018 research developments in this video which originally appeared last December 13.

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Why SAP Is Buying Qualtrics–And Why Qualtrics Agreed | RBDR

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November 14, 2018. Today on RBDR:

Why is SAP acquiring Qualtrics–and why did Qualtrics decide to opt out of its IPO and agree to be acquired?

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What MR Job Seekers Need To Fear From AI | RBDR

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November 13, 2018. Today on RBDR:

What a Qualtrics research project studying the future impact of hard-charging Artificial Intelligence believes will happen to market research job seekers.

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Qualtrics IPO Reveals Revenues, Meager Profits | RBDR

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October 25, 2018. Today on RBDR:

Qualtrics’ IPO filing reveals the financial history and standing of the 16-year-old “DIY experience software” business. On the RFL Global Top 50 Research Company list, it checked in as the 26th largest research entity in 2017.

It has struggled to make a profit, appears to have no particular spending area out of control and may need to adjust margins on its offerings. Find the full Qualtrics S-1 document by clicking here.

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