Bob Lederer RBDR

Bob Lederer’s Year-End 2018 Research Thoughts / RBDR

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January 23, 2019

Today on RBDR: Due to IT complications, we here at RFL Communications needed to make a last-second substitution for today’s planned RBDR video. RBDR producer Bob Lederer reviewed 2018 research developments in this video which originally appeared last December 13.

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Bob Lederer RBDR

Why SAP Is Buying Qualtrics–And Why Qualtrics Agreed | RBDR

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November 14, 2018. Today on RBDR:

Why is SAP acquiring Qualtrics–and why did Qualtrics decide to opt out of its IPO and agree to be acquired?

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Bob Lederer RBDR

What MR Job Seekers Need To Fear From AI | RBDR

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November 13, 2018. Today on RBDR:

What a Qualtrics research project studying the future impact of hard-charging Artificial Intelligence believes will happen to market research job seekers.

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Bob Lederer RBDR

Qualtrics IPO Reveals Revenues, Meager Profits | RBDR

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October 25, 2018. Today on RBDR:

Qualtrics’ IPO filing reveals the financial history and standing of the 16-year-old “DIY experience software” business. On the RFL Global Top 50 Research Company list, it checked in as the 26th largest research entity in 2017.

It has struggled to make a profit, appears to have no particular spending area out of control and may need to adjust margins on its offerings. Find the full Qualtrics S-1 document by clicking here.

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Qualtrics Wants to Be the Apple of Research | RBDR

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October 15, 2018. Today on RBDR:

Justin Ethington, who describes himself as “a thought leadership market researcher” at Qualtrics, spells out the role the company wants to play with market researchers: namely to be the “Apple of market research.”

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