Procter and Gamble’s Kirti Singh Has Novel Criticism Of MR Industry / RBDR

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December 2, 2019

Today on RBDR: P&G Kirti Singh Chief Analytics & Insights Officer told TMRE 2019 attendees in Las Vegas that the research industry has somehow inverted Moore’s Law: It is delivering less and lower quality insights but costing more–and that cannot continue.

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Qualtrics IPO Reveals Revenues, Meager Profits | RBDR

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October 25, 2018. Today on RBDR:

Qualtrics’ IPO filing reveals the financial history and standing of the 16-year-old “DIY experience software” business. On the RFL Global Top 50 Research Company list, it checked in as the 26th largest research entity in 2017.

It has struggled to make a profit, appears to have no particular spending area out of control and may need to adjust margins on its offerings. Find the full Qualtrics S-1 document by clicking here.

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Qualtrics Wants to Be the Apple of Research | RBDR

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October 15, 2018. Today on RBDR:

Justin Ethington, who describes himself as “a thought leadership market researcher” at Qualtrics, spells out the role the company wants to play with market researchers: namely to be the “Apple of market research.”

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Is DIY Radically Changing MR Buyer-Supplier Relationship? | RBDR

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June 7, 2018. Today on RBDR:

An emailer explains to RBDR Producer Bob Lederer a group of troubling trends he sees in the client-supplier marketplace. His questions whether the changes he perceives are temporary because they seem out of sorts considering the strength of the economy.

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DIY a New Trend for Small Client MR Departments | RBDR

November 8, 2017. Today on RBDR:

The largest client research departments are spending less on traditional research. A new trend may be emerging among small client research departments: opting to use DIY rather than trusted outside suppliers.

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