July 12, 2017. Today on RBDR:

1) Report says programmatic buying took a double-digit dip in the first quarter of 2017.

2) Communicus CEO Jeri Smith argues that replacing current advertising that still seems to be working worsens the ad situation. Her study shows that is true a disproportionate amount of the time. Find the original story by clicking here.

RBDR is sponsored by Nuance, offering multi-language verbatim coding services to quantify the meaning of open-ended answers.
Read Nuance President Lisa Hazen’s article on “Tips for Choosing A Coding Partner” by clicking here.

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