July 11, 2017. Today on RBDR:

1) Nestle Hong Kong explains why four years ago it decided to launch Nestle Communications, its proprietary sample of consumers.
2) What are the six dimensions that predict “liking of advertising?” Market research innovator Mike Brook explains.

RBDR is sponsored by Nuance, offering multi-language verbatim coding services to quantify the meaning of open-ended answers.
Read Nuance President Lisa Hazen’s article on “Tips for Choosing A Coding Partner” by clicking here.

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