June 6, 2017. Today on RBDR:

Client project work by research agencies tends to run into sub-optimal research acceptance by its customers. SOL Marketing CEO Deb Gabor explains how she positions her project “Discovery”/Research in her client interaction.

RBDR is sponsored this week by Symmetric Sampling, a division of Decision Analyst, providing sampling services to companies that place a very high value on representative samples, scientific sampling methods, and advanced fraud-detection systems. For more information, visit Symmetric’s website.

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Published by Bob Lederer

Bob Lederer is the President and Publisher of RFL Communications, Inc. Serving the Market Research industry for over 20 years by providing news, insights and commentary, Bob continues to be one of the most prominent voices in the research business, providing a valuable perspective of insight in the multiple mediums he oversees. He is currently looking for opportunities to participate on company boards.