Client project work by research agencies tends to run into sub-optimal research acceptance by its customers. SOL Marketing CEO Deb Gabor explains how she positions her project “Discovery”/Research in her client interaction.
RBDR is sponsored this week by Symmetric Sampling, a division of Decision Analyst, providing sampling services to companies that place a very high value on representative samples, scientific sampling methods, and advanced fraud-detection systems. For more information, visit Symmetric’s website.
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