Bob Lederer RBDR

Will Sorrell’s Exit From WPP Prompt Kantar Sale? | RBDR

Consider getting access to exclusive RBDR benefits on Patreon! Click here for more information.
———————————————————————-
April 18, 2018. Today on RBDR:

When WPP CEO Sir Martin Sorrell resigned on Saturday, it began speculation about the enterprise breaking up. Analysts specifically recommend the sale of the Data Management (research) division, which they estimate could bring $5 billion back and considerably lessen WPP’s $6.4 billion debt.

No need to spend time searching for today’s RBDR video. Subscribe to receive a FREE, personal email as soon as the new RBDR is uploaded. Click here.

Bob Lederer RBDR

More Pros than Cons for Sampling that Includes Automation | RBDR

Consider getting access to exclusive RBDR benefits on Patreon! Click here for more information.
———————————————————————-
April 17, 2018. Today on RBDR:

There is widespread acknowledgement about the complexities of sample. Automation is increasingly being implemented to advance the use of sample, but P2Sample’s JD Deitch believes that automation can mean even more to quality research.

No need to spend time searching for today’s RBDR video. Subscribe to receive a FREE, personal email as soon as the new RBDR is uploaded. Click here.

Bob Lederer RBDR

A Perspective on the Research Now – SSI Merger | RBDR

October 23, 2017. Today on RBDR:

What can we make of the announced Research Now – SSI merger? Bob Lederer shares his thoughts.

Find more details on the merger by clicking here.

This week’s RBDR is sponsored by RFL Video Testimonials, bringing a research agency/vendor’s happy, loyal customers and their experiences to life. Multiple versions of a highly loyal and appreciative customer’s video testimonials on your website can build your revenues and profits. It also builds perceptions about your products and services from an “AWARENESS” level to “CONSIDERATION” and to the ultimate goal, ADVOCACY.”

To view snippets from a sample Video Testimonial, please visit our main page and our publications page.

For details on how we can prepare an RFL Video Testimonial please click here.

No need to spend time “searching” for today’s RBDR video. Subscribe to receive a free, personal email as soon as the new RBDR is uploaded. Click here.

Bob Lederer RBDR

A Special Comment about Questionable Research | RBDR

August 10, 2017. Today on RBDR: A Special Comment about what to think about a questionable conclusion lifted from a research study that claims that client researchers are spending more money on research. Overall, that would seem doubtful, so why make the claim?

RBDR is sponsored this week by Symmetric Sampling, a division of Decision Analyst, providing sampling services to companies that place a very high value on representative samples, scientific sampling methods, and advanced fraud-detection systems.

Learn more by visiting their website.

No need to spend time “searching” for today’s RBDR video. Subscribe to receive a FREE, personal email as soon as the new RBDR is uploaded. Click here.

Bob Lederer RBDR

Researchers Advised to Elevate “Smell” in Emotion MR | RBDR

August 9, 2017. Today on RBDR:

1) Understanding the influence of emotion has become an obsession for some. Apparently, the most important and influential element in emotion is “smell.”

2) Voice-activated search and devices are gaining increased importance on a startling scale, causing a shift in marketing and research to track those marketing changes. Find this original story by clicking here.

RBDR is sponsored this week by Symmetric Sampling, a division of Decision Analyst, providing sampling services to companies that place a very high value on representative samples, scientific sampling methods, and advanced fraud-detection systems.

Learn more by visiting Symmetric’s website.

No need to spend time “searching” for today’s RBDR video. Subscribe to receive a FREE, personal email as soon as the new RBDR is uploaded. Click here.