Facebook Forced to Halt its Artificial Intelligence | RBDR

August 8, 2017. Today on RBDR:

1) Facebook had no choice but to halt development of its Artificial Intelligence robots when they began creating fake Facebook accounts.

2) Bombora VP Greg Herbst addresses the desperation of brands for an independent authority capable of overseeing digital ad service quality among providers and establishing standards for digital advertising.

RBDR is sponsored this week by Symmetric Sampling, a division of Decision Analyst, providing sampling services to companies that place a very high value on representative samples, scientific sampling methods, and advanced fraud-detection systems.

Learn more by visiting Symmetric’s official website.

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Can Pennsylvania Tax Online Research? | RBDR

August 7, 2017. Today on RBDR:

1) Pennsylvania Revenue Department tells a taxpayer that it considers certain online research service functions taxable based on an August 2016 law. Download a PDF copy of this report by clicking here.

2) A new GfK and TVB survey shows that television is more effective than all other media combined in influencing consumers from “awareness” through “purchasing,” for all age groups.

RBDR is sponsored this week by Symmetric Sampling, a division of Decision Analyst, providing sampling services to companies that place a very high value on representative samples, scientific sampling methods, and advanced fraud-detection systems.

Learn more by visiting Symmetric’s official website.

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Solutions for 2 Vexing Customer Marketing Problems | RBDR

June 8, 2017. Today on RBDR:

1) Enabling marketers to build a single customer view from varied data sources (channels, website visitors, mobile apps, call centers) has no solution yet, however, data-management platforms (DMPs) seem viable. So says Omar Janabi of Mapp Digital.

2) MarketingProfs.com details a Forrester Research study that positions online communities as a crucial strategy for marketers who are troubled in connecting with customers at the right time and in the right channel.

RBDR is sponsored this week by Symmetric Sampling, a division of Decision Analyst, providing sampling services to companies that place a very high value on representative samples, scientific sampling methods, and advanced fraud-detection systems. Learn more by visiting their website.

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Another Study Claims SM Advertising to be a Hoax | RBDR

June 7, 2017. Today on RBDR:

1) An 18-month (and running) study from Good Growth Ltd. involving its clients states that investment in social media advertising shows ROI so poor that it is best described as a hoax.

2) TiVo won two preliminary patent infringement decisions against Comcast, Arris and Technicolor.

RBDR is sponsored this week by Symmetric Sampling, a division of Decision Analyst, providing sampling services to companies that place a very high value on representative samples, scientific sampling methods, and advanced fraud-detection systems. Learn more by visiting their website.

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How to Make MR Fit in a Business Fix | RBDR

June 6, 2017. Today on RBDR:

Client project work by research agencies tends to run into sub-optimal research acceptance by its customers. SOL Marketing CEO Deb Gabor explains how she positions her project “Discovery”/Research in her client interaction.

RBDR is sponsored this week by Symmetric Sampling, a division of Decision Analyst, providing sampling services to companies that place a very high value on representative samples, scientific sampling methods, and advanced fraud-detection systems. For more information, visit Symmetric’s website.

No need to spend time “searching” for today’s RBDR video. Subscribe to receive a FREE, personal email as soon as the new RBDR is uploaded. Click here.