Jeff Bezos Advises Launching Marketing Fast | RBDR

June 5, 2017. Today on RBDR:

1) Expert advice about launching marketing initiatives from Jeff Bezos and Scott Gillum makes the point that kicking off the campaign with 70% of the information and insights believed necessary makes more economic sense than moving too slowly.

2) Nester’s seven-year media study shows the ROI for television advertising consistently outperforms digital advertising, print or radio.

RBDR is sponsored this week by Symmetric Sampling, a division of Decision Analyst, providing sampling services to companies that place a very high value on representative samples, scientific sampling methods, and advanced fraud-detection systems.

Learn more at Symmetric’s website.

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What MRD & Internal Client Should Agree on Before a Project | RBDR

April 6, 2017. Today on RBDR:

There are very traditional things that go on when an internal client calls in his research function to discuss a new research project, but former MasterCard International researcher Fred John elaborates on three particular things that should be discussed.

RBDR is sponsored this week by Symmetric Sampling, a division of Decision Analyst, providing sampling services to companies that place a very high value on representative samples, scientific sampling methods, and advanced fraud-detection systems.

Learn more by visiting their website.

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No Clear Solution, But Qualitative Recruiting Needs Fixing | RBDR

April 5, 2017. Today on RBDR:

1) Six predictions about the hiring marketplace for data scientists and analytics personnel in 2017.

2) It’s unclear what needs to be done about a qualitative recruitment process that is deteriorating before our very eyes as potential participants walk away for research opportunities.

RBDR is sponsored this week by Symmetric Sampling, a division of Decision Analyst, providing sampling services to companies that place a very high value on representative samples, scientific sampling methods, and advanced fraud-detection systems.

Learn more by visiting their website.

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British Polling Council reviews pollster mistakes. Research innovation highlights. (RBDR 05.31.2016)

Today on RBDR:

1) The British Polling Council, having completed its review of mistakes made by UK pollsters, rules out everything except non representative samples.

2) Research innovative services from 20th Television/4C, Qualtrics and Krux/Survata deserve the attention of RBDR viewers.

RBDR is sponsored by RFL Communications, which will publish the second annual “Global Top 50 Research Organizations” in June, a unique perspective on the research industry’s driving forces.

Visit our website for more about RFL Communications.

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Mobile marketing impact. SurveyMonkey talks figures. Flaws facing sampling firms. (RBDR 04.05.2016)

Today on RBDR:

1) Some facts about the impact marketers can gain if they focus on mobile marketing, from Northwestern University Kellogg School of Marketing.

2) SurveyMonkey has made it a point not to say much of anything outside of their press releases, but CEO Zander Lurie answered questions on Quora in great detail.

3) There are two major technical deficiencies facing all sampling companies, which InnovateMR co-founder Matt Dusig says must be resolved.

RBDR is sponsored today and this week by Decision Analyst, helping build stronger brands through market mix modeling.

You are invited to read Decision Analyst President Jerry W. Thomas’ article, “Market Mix Modeling.” Read it at this link.

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