Bob Lederer RFL Communications, Inc.

Bob Lederer Appears on BOSS Academy Radio

Today, RFL Communications producer and publisher Bob Lederer appeared on BOSS Academy Radio with Paul Kirch to talk about the latest trends and current state of the Market Research industry. Over the course of the 40-minute interview, Bob shares his perspective on the opportunities and challenges facing MR, while he and Paul also discussed mobile research, sampling, venture capital funding, consolidation and challenges facing the organizations supporting the research industry.

Listen as Bob shares his perspective based off of 22 years of experience in the research industry!

Bob Lederer RBDR

SSI/Instantly deal raises sample issue. Fulgoni: clicks not reliable measure. (RBDR 02.08.2016)

Today on RBDR:

1) The far deeper meaning of the SSI acquisition of Instantly than the purchase itself.

2) comScore Chairman Emeritus Gian Fulgoni explains why, in spite of substantial corporate respect for clickthroughs, that digital measure and others are not meeting demand.

RBDR is sponsored by Q-Oasis, a self-service marketing research solution for professionals. Q-Oasis is the only platform that delivers industrial-strength, easy-to-use, unrestricted survey building blocks for free and is powered by 22-year industry expert Socratic Technologies. Visit their website.

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