Today, RFL Communications producer and publisher Bob Lederer appeared on BOSS Academy Radio with Paul Kirch to talk about the latest trends and current state of the Market Research industry. Over the course of the 40-minute interview, Bob shares his perspective on the opportunities and challenges facing MR, while he and Paul also discussed mobile research, sampling, venture capital funding, consolidation and challenges facing the organizations supporting the research industry.
Listen as Bob shares his perspective based off of 22 years of experience in the research industry!
