Today on RBDR:

1) Astonishing results from an Attest research study about business’ understanding and use of market research. Read the original story by clicking here.

2) IMM’s Keith Pieper explains why when it comes to online advertising viewability, 100% is unnecessary and too costly while sub-50% seems to be just right. You can find this story by clicking this link.

RBDR is sponsored by Q-Oasis, a self-service marketing research solution for professionals. Q-Oasis is the only platform that delivers industrial-strength, easy-to-use, unrestricted survey building blocks for free and is powered by 22-year industry expert Socratic Technologies. For more information, be sure to visit their website.

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