Study reveals how many businesses DON’T use MR. 100% ad viewability too costly? (RBDR 08.09.2016)

Today on RBDR:

1) Astonishing results from an Attest research study about business’ understanding and use of market research. Read the original story by clicking here.

2) IMM’s Keith Pieper explains why when it comes to online advertising viewability, 100% is unnecessary and too costly while sub-50% seems to be just right. You can find this story by clicking this link.

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