Sponsored by Nuance, offering multi-language verbatim coding services to help companies quantify the meaning of open-ended answers. Nuance, a Decision Analyst company.
To find out more about Nuance: http://www.nuancecoding.com
Today: Martina Olbertova’s latest blog emphasizes that market research can not hope to implement all the available and promising new tools and techniques until the industry finds a way to overcome five major myths about its functioning. (http://rwconnect.esomar.org/market-research-debunked/)