A Kantar poll says three-quarters of U.S. citizens believe polls are biased. 2) A handful of giant advertising and marketing businesses form the new Cross Cultural Marketing and Communications Association. 3) LinkedIn issues a secondary public offering of 5.4 million shares that is projected to raise $1.2 billion.

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Published by Bob Lederer

Bob Lederer is the President and Publisher of RFL Communications, Inc. Serving the Market Research industry for over 20 years by providing news, insights and commentary, Bob continues to be one of the most prominent voices in the research business, providing a valuable perspective of insight in the multiple mediums he oversees. He is currently looking for opportunities to participate on company boards.

2 thoughts on “American Polls Biased? 3/4 of Americans Think So (RBDR–9/10/13)”

  1. Kantar did a poll that says three-quarters of U.S. citizens believe polls are biased? Do three-quarters believe that Kantar poll was biased? Is this not the equivalent of the whimsical assertion that 75% of all statistics are made up on the spot?

    Reply

    1. Jeff, good point. One of our people here asked the same thing. But I think the Kantar work was a survey versus a poll of candidate choices. Just my impression–and it has no basis in fact.

      Reply

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