1) Acxiom Corp. rolls out Aboutthedata.com, a website enabling individuals to check out what the world’s most potent data collector knows about them. Check it out for yourself! 2) Professors from the London Business School and MIT Sloan School of Management study and discover the ineffectiveness of personalized advertising messaging.

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On the Precision Opinion website, find out for yourself why the business has experienced a growth rampage over the last two years: http://www.precisionopinion.com

Published by Bob Lederer

Bob Lederer is the President and Publisher of RFL Communications, Inc. Serving the Market Research industry for over 20 years by providing news, insights and commentary, Bob continues to be one of the most prominent voices in the research business, providing a valuable perspective of insight in the multiple mediums he oversees. He is currently looking for opportunities to participate on company boards.

One thought on “Acxiom opens its personal data vault to individuals at Aboutthedata.com website (RBDR–9/9/13)”

  1. I went on and corrected it. The only thing that was blatantly wrong was my education level. Unless I put myself on the do not mail or do not call, I’m going to receive offers. I’d rather receive ones that are properly directed to me.

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