1) Acxiom Corp. rolls out Aboutthedata.com, a website enabling individuals to check out what the world’s most potent data collector knows about them. Check it out for yourself! 2) Professors from the London Business School and MIT Sloan School of Management study and discover the ineffectiveness of personalized advertising messaging.

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One thought on “Acxiom opens its personal data vault to individuals at Aboutthedata.com website (RBDR–9/9/13)

  1. I went on and corrected it. The only thing that was blatantly wrong was my education level. Unless I put myself on the do not mail or do not call, I’m going to receive offers. I’d rather receive ones that are properly directed to me.

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