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December 13, 2021

Today on RBDR: Television viewing measurement is undergoing an era of broad change, which will provide deep new viewer data that has been in demand from networks and is now available from a startup TV measurement provider, Tailwind Activation. Co-founders Tom Markert and Doug Pierce comment.

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Published by Bob Lederer

Bob Lederer is the President and Publisher of RFL Communications, Inc. Serving the Market Research industry for over 20 years by providing news, insights and commentary, Bob continues to be one of the most prominent voices in the research business, providing a valuable perspective of insight in the multiple mediums he oversees. He is currently looking for opportunities to participate on company boards.

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