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July 29, 2021
Today on RBDR: Bastion Insights CEO Peter Harris blogged about the research-industry need for client insights departments to deemphasize insights and begin placing their bets on the impact of those insights – and carry those through the whole corporate organization.
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So, does Peter think we should take all research departments and turn them into Marketing, Sales, and Research departments? Does he propose any ideas for where you find the people who are really good at all three functions?
I’m never a fan of silo-ed organizations, but I do recognize that there are different functions requiring different skills. We were encouraged (it was demanded) at an early age to understand the marketing and sales side of any piece of research we did.