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August 10, 2020
Today on RBDR: Sports and Leisure Research Group President Jon Last has had four productive months of business and learning since the Coronavirus hit. For instance, he learned that crises like the virus create important, time-sensitive questions that only research can answer for organizations.
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2 thoughts on “Covid Crisis Creating Client MR Questions / RBDR”
Marketing Research Companies do the best financially in the best and worst of times. The best of times because companies have the money to spend on research. The worst of times because they desperately need data to help solve their problems.
Thanks, Nick. Good point, even when companies are pulling back on their marketing spend?